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Our Mission

Thank you for stopping by! I guess you’re wondering what this madness is about and who’s behind it all! Well hey, I’m Vanessa and I created Raw Apparel nearly a year ago now- which is crazy, seriously time flies! I love fashion and I love being vegan, so I thought why not combine the two and come up with something fun!


So I designed a couple prints to suit my style but also a style that I didn't really see catered for in the vegan community at the time. I wanted the designs to be minimal, with a hint of the controversial and fun, and also to be uber wearable and on trend. I love feeling like my outfit is fashionable but also creating a statement and having an impact at the same time. And my favorite thing of all is the conversation that the prints create! I feel like it’s a really organic way to spread the movement as people always bring it up around me! They’re suddenly interested as to ‘why meat sucks?’ and ‘do plants really have protein?’ (oh yes they do!)


And this is really Raw Apparel’s mission. To create conversation, plant a seed and to open a dialogue for the world to get to know more about why we are vegan and how it genuinely benefits all of us! Also I love the looks I get from other vegans too! Like we’re in a special club, understanding each other so perfectly in that moment!


Right now it’s just me, myself and I running the business from home in the UK. I answer all the emails, comments, manage the social media feeds and come up with the designs too! I still can’t believe that this is my job! It’s super fun and I absolutely love chatting with all of you on all of our platforms! And even though it’s just me right now, I say ‘we’ and ‘our’ because I feel this brand is a ‘we’ and an ‘our’. Raw Apparel is a community and we’re all running it! We’re all in the club together spreading ideas and creating awesome content that’s reaching more and more people everyday!


So go team! It’s been an incredible journey and there’s so much more to come. If you have any ideas for furthering the movement, want to get involved in the blog or with us at all, definitely email me-!! I hope you love what we have to come and I hope that we keep growing together and spreading the vegan love even further- even if it’s just one shirt at a time!


Vanessa X

Raw Apparel Founder